The Free Experience Will Feature Daily Watch Parties, Live Entertainment and Brand Activations Culminating in a Match-Day Tailgate Celebration on June 24
Fogo de Chão, the internationally renowned restaurant brand from Brazil known for its elevated churrasco dining experience, is bringing the spirit of its home country and the excitement surrounding one of the world’s biggest sporting events to Wynwood Marketplace with a free, 12-day soccer pop-up from June 13-24.
Designed as a gathering place for fans, locals and visitors, the immersive activation will feature daily watch parties, live entertainment, Brazilian-inspired cuisine and interactive brand experiences leading up to the Brazil vs. Scotland match at Hard Rock Stadium on June 24.
Beginning daily at 11 a.m., guests can expect live music, DJs, wellness programming, virtual soccer experience, look-alike contests and a Fogo Farmers Market featuring fresh ingredients, artisanal products and flavors inspired by Fogo’s fresh seasonal Market Table.
At the center of the activation is the VIP Fogo Experience ($40), offering access to dedicated lounge seating, televisions, signature Churrasco offerings and a high-energy viewing experience. Guests can also enjoy the featured World Caip, a playful take on Brazil’s national cocktail, garnished with dragon fruit carved into the shape of a soccer ball. VIP wristbands will be available daily in limited quantities on a first come first serve basis.
Available daily throughout the pop-up, Fogo’s match-day boxes bring the brand’s signature fire-roasted flavor to a casual, quick-service format inspired by its Fogo To-Go menu. Guests can enjoy Steak Boxes ($22), Chicken Boxes ($21) and Vegetarian Boxes ($21), pairing hearty mains with Brazilian-inspired sides and sauces, along with Snack Boxes ($15) built for sharing with saucy chicken legs, empanadas and other game-day bites. Traditional Feijoada ($12), Brazil’s beloved black bean stew, will also be served with rice, beans, farofa and orange.
The pop-up will culminate on June 24, when Brazil plays Scotland at Hard Rock Stadium, with an all-day match-day tailgate celebration positioning Fogo de Chão as the ultimate gathering place for Team Brazil fans and big-game celebrations in Miami. Guests can expect live entertainment, Brazilian cuisine and additional surprises throughout the day.
“Miami is one of the world’s most culturally connected cities, making Wynwood the perfect neighborhood for Fogo de Chão to celebrate the passion and community surrounding the tournament” said Barry McGowan, CEO of Fogo de Chão. “As a Brazilian-born brand, we are excited to honor our heritage through incredible food, hospitality and the spirit of the global game while welcoming fans from around the world.”
For more information, hours and updates on the daily programming, visit fogodechao.com/worldcaip/
About Fogo de Chão
Fogo de Chão (fogo-dee-shown) is an internationally renowned restaurant from Brazil that elevates the culinary art of churrasco—the act of roasting high-quality cuts of meat over an open flame—into a cultural dining experience. Fogo is famed for its prix-fixe Full Churrasco Experience that offers a continuous selection of premium cuts butchered daily by gaucho chefs, simply seasoned and grilled to create a craveable salty bark, then carved tableside. The naturally gluten-free Market Table offers a selection of seasonal salads, charcuterie, exotic fruit, superfoods and more. From celebratory to everyday occasions, Fogo provides selections for every daypart, including all-day happy hour at Bar Fogo, weekday lunch, nightly dinner, and weekend brunch. Guests can enhance their experience with offerings such as a shareable Wagyu New York Strip, South American wines and more. For locations and to book a reservation to experience the fire of Fogo, visit fogo.com.
