Some places are just scenery. Others are a state of mind. Aspen Snowmass belongs to the latter. With an undeniable air of exclusivity, this Colorado destination strikes a rare balance between rich history and magnetic energy. If Gstaad embodies classic Alpine tradition, Aspen is its American counterpart—bold, artistic, and in constant reinvention.
Bauhaus architect and designer Herbert Bayer transformed the area into a living lab of aesthetic experimentation, weaving modernism and functionality against the backdrop of four iconic mountains: Snowmass, Aspen, Buttermilk, and Highlands. A walk through Aspen Meadows is a journey into his vision—meandering trails that connect body and mind, open-air sculptures that speak to the crystal-clear sky, and an atmosphere that inspires creativity and contemplation.
History may be Aspen’s foundation, but authenticity is its essence. As Geoff Buchheister puts it, “Aspen isn’t a manufactured place. From Indigenous tribes to miners, and now skiers—everyone who’s come here has gotten exactly what they came for from the mountains.”
Each of the four mountains offers a distinct personality. Aspen Mountain is famed for its steep, technical runs, catering to experienced skiers. Snowmass—the largest of them all—is a paradise for families and beginners, with wide, approachable trails and world-class infrastructure.
We kicked off our stay at Limelight Snowmass, a ski-in/ski-out hotel where the transition from slope to comfort is seamless. Snow-dusted hot tubs, one of Colorado’s largest indoor climbing walls, and an outdoor ice-skating rink make it more than just a place to sleep—it’s an alpine playground. Here, winter isn’t just a season; it’s a way of life. The snow-covered peaks become a stage for experiences that blend thrill and tranquility, and the hotels are havens that redefine the meaning of hospitality.
Aspen was founded in the late 1800s during the silver boom, but it was in the 1940s—with the creation of Aspen Skiing Company—that the town was reborn as a global ski destination. Not long after, the Aspen Institute emerged, its influence still visible in the art museums and Bauhaus-inspired architecture of Aspen Meadows.
Before hitting the slopes, fashion takes center stage at Aspen Collection in the village of Snowmass. Here, style meets function—sparkling wine is served as travelers try on the latest heated ski boots. Four-time Winter Olympian Isabel Clark shares a tip: “The boot should be snug, with your toes just touching the front. But for beginners, the real trick is learning how to stop—and how to feel the snow with your whole body.”
Next stop: Aspen village, where we checked in at The Little Nell—the only five-star, ski-in/ski-out hotel in town. Its impeccable service anticipates your needs before you even think of them. At Element 47, a Michelin-recommended restaurant, local ingredients like Colorado Wagyu and seasonal truffles take center stage. But the true hidden gem lies underground.
Wine Director Chris Dunaway leads us into The Little Nell’s Wine Cellar, where red lighting evokes the Red Light District and walls are scribbled with notes from past guests. “Our first party was an ode to the wine underground—we decided to keep the vibe alive,” he says. Among the rare finds: Romanée-Conti and Screaming Eagle waiting quietly to be uncorked.
In the heart of town, Aurum offers a versatile menu that caters to both refined palates and those seeking lighter, gluten-free or vegan fare. Over dinner, we chat with Zach Lentz, a local real estate expert, who shares insight into Aspen’s growing appeal among Brazilians, Mexicans, and Argentinians. “The season here runs from post-Christmas to April, but Aspen is alive all year—it’s worth visiting in the summer, too.”
For another standout meal, Kenichi is a must-visit. This Asian-fusion restaurant shines with dishes like Wagyu Tataki with crispy mushrooms and a 72-hour marinated Miso Black Cod.
Beyond The Little Nell, Aspen is home to iconic dining spots like Cache Cache, a favorite among celebrities, and Clark’s, where fresh oysters and crisp martinis set the stage for a night of people-watching and high-spirited encounters.
Wandering the streets without a plan is part of the charm. High-end boutiques like Fendi, Gucci, and Moncler sit side by side with Kemo Sabe, where custom cowboy hats have become coveted items—from Rihanna to Beyoncé.
At the Aspen Art Museum, contemporary art meets alpine serenity through immersive exhibitions. And at Hotel Jerome, in operation since 1889, the soul of the Old West lives on—hosting tales that stretch from cowboys to creatives who helped reshape the town.
As the day winds down and the sky turns lavender over the snow, Aspen reveals its true identity—more than luxury, it’s a sensory experience. From the sting of cold air on your face as you carve down a mountain, to the warmth of a fire and the clink of glasses between new friends.
And as Geoff Buchheister, CEO of Aspen Skiing Company, puts it: “Everyone comes looking for something different—but they all find what they’re looking for in Aspen Snowmass.”
